Welcome to the Ipsos MediaCT Light Bites Blog

Ipsos MediaCT Light Bites 

Use the Tag Cloud on the right to filter by a Keyword.
Sort by:
Page 1 of 5       1 2 3 ... 5

‘Thanks for Tuning In’‘Thanks for Tuning In’
Andy Haylett, Survey Director
31 January 2013
Radio expert Andy Haylett from Ipsos MediaCT presents the highlights from the latest RAJAR release. ‘Thanks for Tuning In’

Comments 0

Are targeted TV ads smart?Are targeted TV ads smart?
John Carroll, Senior Director
14 February 2012
Can we be certain that the increased targeting of advertising is going to be attractive to consumers in the future? Are targeted TV ads smart?

Comments 0

Are we gambling with the truth?Are we gambling with the truth?
John Carroll, Senior Director
18 October 2012
John Carroll talks about big data and what to expect from this year's Media Research Group conference in Monte Carlo. Are we gambling with the truth?

Comments 1

Digital Radio Hits The Big 50Digital Radio Hits The Big 50
Andy Haylett, Survey Director
16 May 2013
Radio expert Andy Haylett from Ipsos MediaCT presents the highlights from the latest RAJAR release. Digital Radio Hits The Big 50

Comments 3

Do They Know It's Christmas? DAB radio listeners do.Do They Know It's Christmas? DAB radio listeners do.
Andy Haylett, Survey Director
12 May 2011
The 'Christmas Effect' - the number of DAB radios bought over the festive period is indicated in the first quarter of RAJAR data each year. Quarter 1 2011 is no exception, in fact there has been a larger increase this year than in the last few Christmases. Do They Know It's Christmas? DAB radio listeners do.

Comments 1

Does the nation love their DAB radio?Does the nation love their DAB radio?
Andy Haylett, Survey Director
7 February 2011
18.5 million adults are DAB owners, yet only an estimated 12.6 million are confirmed listeners. What are the other 6 million doing with their DAB sets? Does the nation love their DAB radio?

Comments 0

Going public on the private screenGoing public on the private screen
Gavin Sugden, Research Director
16 March 2012
The rise of the smartphone has coincided with the increased popularity, and normality, of social media usage. How are the two connected? Going public on the private screen

Comments 0

How the Business Elite use digitalHow the Business Elite use digital
James Torr, Senior Director, Sales & Marketing
30 August 2011
With almost a third of top executives using tablets such as iPads, the business elite remains ahead of the curve in their adoption of technology and media consumption habits. How the Business Elite use digital

Comments 0

It All Comes Together in LondonIt All Comes Together in London
Andy Haylett, Survey Director
27 October 2011
RAJAR Q3 data: the gap is closing between the top three radio stations in London, explains Andy Haylett. It All Comes Together in London

Comments 0

Latest official radio listening figures releasedLatest official radio listening figures released
Andy Haylett, Survey Director
2 February 2012
Radio expert Andy Haylett looks at the RAJAR release for Q4 2011, following a record breaking period in Q3. Latest official radio listening figures released

Comments 5

Page 1 of 5       1 2 3 ... 5
Add this page as a favourite.Add to My Ipsos MORI Bookmark and share this page.Bookmark & Share Email this page.Email this page Print this page.Print this page

About this blog

Ipsos MediaCT "helps clients make connections in the digital age". We do this through an in-depth understanding of how consumers access media content inside and outside of the home. In addition to our monthly Bite-Sized Thought Piece publications, Light Bites provides our reactions to the latest media research industry developments.

Read MoreRead More

curved border.