Predicting the Mayoral Election – an alternative approach
Dr Roger Mortimore, Director of Political Analysis
3 May 2012
Dr. Roger Mortimore uses his Sweet FA Prediction Model to predict who will be elected as London Mayor.
The London Mayoral election – style over substance?
David Shaw, Research Executive
2 May 2012
The mayoral election is only a day away and recent polls show a consistent lead for Boris Johnson. But what will be deciding how people make up their minds – policies or personalities?