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Why managing your reputation is more vital than ever
19 September 2011
Reputation is a company's most important intangible commercial asset. So how do companies go about communicating what they stand for? Keith Glasspoole and Helen Lamb write in Campaign magazine
Time for finance to get ‘back to basics’?
2 August 2011
Joe Marshall writes in Money Marketing that difficult market conditions will change how banks approach Believability and Uniqueness - two key measures in predicting success of new products.
Despite everything, we still trust Auntie
31 March 2008
Trust in the BBC has widely been called into question in recent months, with scandals over a Blue Peter phone-in vote and the documentary about the Queen. Despite this, the UK public are most likely to trust the BBC out of a range of British institutions, much more than they trust the government — which is just as well, since TV and radio broadcasters are seen by far more as being influential than are the government.
Most Trusted Profession
5 February 2008
Every year I'm fascinated to see just how stable public trust is in the occupations in the public's eye. Yet to see the media listen to the commentators on radio and television, you'd think that trust in institutions is declining sharply. To listen to them, you'd think that nobody trusts anybody anymore. They are wrong: there has been no general decline in trust over the past two decades, as shown over nearly a quarter of a century, by our surveys, initially done in 1983 for the Sunday Times and this year sponsored by the Royal College of Physicians.
Trust In Business
28 June 2003
Eight people in ten disagree that "Directors of large companies can be trusted to tell the truth", according to the MORI poll conducted for the Financial Times last week.
Trusting The Politicians
27 September 2002
The publication of the Prime Minister's dossier on Iraq seems to have had little effect in swinging public opinion. According to our poll for ITV News, published on Wednesday, only a quarter of those who would support British involvement in an attack on Iraq say the dossier had "a great deal" or "a fair amount" of influence on their decision - hardly more than the 18% of opponents who say the dossier influenced them against. While 16% feel they are more in favour of military action than they were a week ago, 12% are less in favour. Only 30% agree that "The information in the dossier has persuaded me that military action now needs to be taken against Iraq", even though 54% agree "The information in the dossier convinces me that Iraq poses a threat to international peace". The government's supposed trump card seems to have been a bit of a damp squib.