Join us at an exclusive roundtable discussion showcasing our latest international research into how consumers conceptualise health.
'Health' is a multi-million dollar industry and an increasingly pertinent issue for both government and manufacturers. Obesity, diabetes, and heart disease are all rising, yet so is gym membership, health awareness and health related products.
So what is behind some of these contradictions? And how do we respond to what consumers want?
Based on over 120 hours of observational footage in seven 'cultural capitals' around the world, we outline two models of health that can be used to explain how consumers conceptualise health and what that looks like in their day-to-day lives.
Delegates will leave with clear ways to understand their consumers’ attitudes to health, and engaging methods for positioning their brands, products and services in the market place.
Breakfast & registrations: 08.15 - 08.45
Presentations: 08.45 - 09.15
Discussion: 09.15 - 10.00
4 Richmond Mews