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Under the Influence
15 May 2013
Following our Influential Brands event, Ines Nadal in her latest Campaign Magazine blog looks at what makes a brand influential.
Influential Brands and what makes them tick
14 May 2013
Samira Mohamed of Ipsos ASI evaluates the concept of Brand Influence and the 5 key dimensions we will use to measure and determine the UK's top ten most influential brands.
Life changing brands
13 May 2013
Ahead of our Influential Brands event, Tara Beard-Knowland from Ipsos ASI discusses life changing brands.
22 April 2013
Tara Beard-Knowland looks at how Dove is returning to its ‘Real Beauty’ theme with the beauty of a film about self-image. It packs a real emotional wallop. The film is light on overt branding, and yet still allied to the brand.
10 April 2013
In her latest Campaign blog, Tara Beard-Knowland, from Ipsos ASI, looks at the new Asics ad - a standout creative that is simple, relevant and linked to the brand. It touches a chord with people to motivate and inspire them.
Brand News World – The Rise of Brand Journalism
26 March 2013
In her latest blog for Campaign, Ines Nadal, Research Manager at Ipsos ASI, looks at the rise of brand journalism and explains the contrast with content marketing using examples from HSBC, Coca-Cola and more.
8 March 2013
Tara Beard-Knowland of Ipsos ASI shows in her latest Campaign blog how advertising can learn some important lessons from quilt making.
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