Under the Influence
15 May 2013
Following our Influential Brands event, Ines Nadal in her latest Campaign Magazine blog looks at what makes a brand influential.

Ipsos MORI unveils the top ten Influential Brands in the UK
15 May 2013
Ipsos MORI is proud to announce the results of the first annual Influential Brands study at the Soho Hotel, London.

Influential Brands and what makes them tick
14 May 2013
Samira Mohamed of Ipsos ASI evaluates the concept of Brand Influence and the 5 key dimensions we will use to measure and determine the UK's top ten most influential brands.

Life changing brands
13 May 2013
Ahead of our Influential Brands event, Tara Beard-Knowland from Ipsos ASI discusses life changing brands.

How to be brands and influence people
3 May 2013
Dan Spalding, Influenctial Brands Research Manager, previews the 2013 Influential Brands study in his blog for The Drum.

Image campaign
22 April 2013
Tara Beard-Knowland looks at how Dove is returning to its ‘Real Beauty’ theme with the beauty of a film about self-image. It packs a real emotional wallop. The film is light on overt branding, and yet still allied to the brand.

Personal best
10 April 2013
In her latest Campaign blog, Tara Beard-Knowland, from Ipsos ASI, looks at the new Asics ad - a standout creative that is simple, relevant and linked to the brand. It touches a chord with people to motivate and inspire them.

Brand News World – The Rise of Brand Journalism
26 March 2013
In her latest blog for Campaign, Ines Nadal, Research Manager at Ipsos ASI, looks at the rise of brand journalism and explains the contrast with content marketing using examples from HSBC, Coca-Cola and more.

Quilting Bee
8 March 2013
Tara Beard-Knowland of Ipsos ASI shows in her latest Campaign blog how advertising can learn some important lessons from quilt making.

‘The Next Big Thing’ vs. ‘The Laws of Physics’ – How Samsung won me over
7 March 2013
In her debut blog for The Wall, Samira Mohamed of Ipsos ASI looks at Apple and Samsung's tech ad campaigns - which one won her over?