Innovation: is being cool enough for Apple?
1 November 2012
Joe Marshall, head of Ipsos InnoQuest, asks if Apple can keep ahead of its competitors through coolness and brand innovation alone.

iPhone still leads the way as Smartphone ownership continues to grow
29 June 2012
As iPhone celebrates its 5th birthday, our latest Ipsos MediaCT Tech Tracker indicates it has led the way to 45% smartphone ownership amongst GB adults.

Smartphone advertising: form, functionality and brand
10 January 2012
Louise Brice of Ipsos ASI in Campaign magazine blogs on Smartphone ads - who are the winners?

Steve Jobs fact #65
10 November 2011
Louise Brice of Ipsos ASI writes in Media Week on Steve Jobs as a brand guardian at Apple and how a single minded vision, delivered across platforms, is the key to successful advertising.

Confusion over smartphone operating systems
14 February 2011
Smartphone operating systems are a world of confusion for users according to Ipsos MORI's Mobile Operating System Syndicated Study.