Read the latest news and research findings from Ipsos MORI. Access media resources and information for journalists and programme makers.
Under the Influence
15 May 2013
Following our Influential Brands event, Ines Nadal in her latest Campaign Magazine blog looks at what makes a brand influential.
Influential Brands and what makes them tick
14 May 2013
Samira Mohamed of Ipsos ASI evaluates the concept of Brand Influence and the 5 key dimensions we will use to measure and determine the UK's top ten most influential brands.
Life changing brands
13 May 2013
Ahead of our Influential Brands event, Tara Beard-Knowland from Ipsos ASI discusses life changing brands.
Ipsos MORI voted a Business Superbrand
6 March 2013
Ipsos MORI is proud to announce that it has been officially named as a Business Superbrand in the influential annual survey that identifies the UK’s strongest business-to-business brands.
1 February 2013
In her latest blog Ines Nadal, Head of Trends and Futures, Ipsos ASI considers the impact Facebook Graph might have on brands.
Of mascara and make-believe
12 November 2012
Jo Lee, Research Manager at Ipsos ASI looks at how make-up brands have to walk a fine line when advertising to avoid falling foul of ASA's guidelines.
Marketing to women
5 November 2012
Rob Alleyne at Ipsos ASI looks at the increasing number of brands choosing to target marketing campaigns specifically at women and highlights that there are a few key factors that need to be considered.
Super Fly Guy Felix gives Red Bull its Wings
26 October 2012
Claire Emes and Gabriela Mancero in MediaWeek say Red Bull Stratos's daring aeronautic mission shows how science can prove very lucrative for brands.
Bond, brands and social: product placement and online buzz
25 October 2012
Eoghan O'Neill of Ipsos MORI takes a look at the brands featured in Skyfall generating online conversations...even before the film is released.
The Brits' approach to innovation - our understated nation
14 August 2012
In this year of celebration Britain has the opportunity to showcase its innovative spirit, writes Jennifer Fisher of Ipsos Marketing in Brand Republic.
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