A Snapshot of Britain
26 February 2013
An intriguing snapshot of Britain in 2012, from what invention we’re most proud of, to our favourite sip and tipple.

Where’s the beef? The cost of quality at the expense of value.
20 February 2013
Following the recent revelations regarding beef products, Jon Weeks, Director in Ipsos Marketing explores quality and value.

Shutters close on Jessops
10 January 2013
Jon Weeks, Director at Ipsos Marketing looks at the demise of Jessops on the High Street, and what lessons can be learnt for FMCG categories in 2013 and beyond.

Tis the season to be flu-ey
30 November 2012
Jon Weeks from Ipsos InnoQuest on how flu jabs, vomiting bugs and cleaning can create brand opportunities..

The value of accurate forecasting
29 November 2012
An interesting approach to how improving company attitudes towards volume forecasting can make a contribution to the bottom line.

Mitt’s marketing strategy could lose you the brand race
19 November 2012
Obama revolutionised marketing in his electoral campaign by using big data and targeted marketing, how can brands learn from this?

Every day is whisky day
14 November 2012
Christmas is a time for giving, and new opportunities exist in the Whisky category to break down problematic barriers.

Odds on for Disaster
8 November 2012
Forecasting is tough and will never be an exact science, however with a disciplined approach, careful planning and the right expertise, the output of a forecasting exercise can deliver accurate results, writes Richard Boyko, Director, Ipsos InnoQuest.

Innovation: is being cool enough for Apple?
1 November 2012
Joe Marshall, head of Ipsos InnoQuest, asks if Apple can keep ahead of its competitors through coolness and brand innovation alone.

‘No Mr Bond... I expect you to buy’
26 October 2012
Joe Marshall, head of Ipsos InnoQuest writes in Marketing that product placement is a win for new product launches and for James Bond.