Latest News

Read the latest news and research findings from Ipsos MORI. Access media resources and information for journalists and programme makers.

Filter Latest News...

View AllView All
Or filter by
select
Use the Tag Cloud on the right to filter by a Keyword.
Sort by:
Page 1 of 3       1 2 3

Ipsos MORI unveils the top ten Influential Brands in the UKIpsos MORI unveils the top ten Influential Brands in the UK
15 May 2013
Ipsos MORI is proud to announce the results of the first annual Influential Brands study at the Soho Hotel, London. Ipsos MORI unveils the top ten Influential Brands in the UK

The ties that bind us allThe ties that bind us all
14 May 2013
Ahead of tomorrow's Influential Brands event, Jon Weeks of Ipsos Marketing in his Marketing blog asks what makes brands successful and influential? The ties that bind us all

How to be brands and influence peopleHow to be brands and influence people
3 May 2013
Dan Spalding, Influenctial Brands Research Manager, previews the 2013 Influential Brands study in his blog for The Drum. How to be brands and influence people

An accidental careerAn accidental career
11 March 2013
Paul Stamper of Ipsos UU tells the Association of Qualitative Research magazine about his career and experience as a 'qually'. An accidental career

Ipsos MORI appoints new Managing Director UK & Head of Western EuropeIpsos MORI appoints new Managing Director UK & Head of Western Europe
22 January 2013
Ipsos MORI announces the appointment of Gareth Phillips as Managing Director UK & Head of Western Europe for Ipsos Healthcare. Ipsos MORI appoints new Managing Director UK & Head of Western Europe

Ipsos Marketing appoints new Head of Market Understanding & MeasurementIpsos Marketing appoints new Head of Market Understanding & Measurement
21 January 2013
Ipsos Marketing announces the appointment of Stephen Yap as Head of Market Understanding & Measurement. Ipsos Marketing appoints new Head of Market Understanding & Measurement

The value of accurate forecastingThe value of accurate forecasting
29 November 2012
An interesting approach to how improving company attitudes towards volume forecasting can make a contribution to the bottom line. The value of accurate forecasting

Odds on for DisasterOdds on for Disaster
8 November 2012
Forecasting is tough and will never be an exact science, however with a disciplined approach, careful planning and the right expertise, the output of a forecasting exercise can deliver accurate results, writes Richard Boyko, Director, Ipsos InnoQuest. Odds on for Disaster

Innovation: is being cool enough for Apple?Innovation: is being cool enough for Apple?
1 November 2012
Joe Marshall, head of Ipsos InnoQuest, asks if Apple can keep ahead of its competitors through coolness and brand innovation alone. Innovation: is being cool enough for Apple?

Fifty shades of opportunityFifty shades of opportunity
14 September 2012
Brands are realising that sex is no longer a dirty word, writes Karolina Drakic, associate director, Ipsos Marketing. Fifty shades of opportunity

Page 1 of 3       1 2 3
Add this page as a favourite.Add to My Ipsos MORI Bookmark and share this page.Bookmark & Share Email this page.Email this page Print this page.Print this page