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The ties that bind us all
14 May 2013
Ahead of tomorrow's Influential Brands event, Jon Weeks of Ipsos Marketing in his Marketing blog asks what makes brands successful and influential?
An accidental career
11 March 2013
Paul Stamper of Ipsos UU tells the Association of Qualitative Research magazine about his career and experience as a 'qually'.
The value of accurate forecasting
29 November 2012
An interesting approach to how improving company attitudes towards volume forecasting can make a contribution to the bottom line.
Odds on for Disaster
8 November 2012
Forecasting is tough and will never be an exact science, however with a disciplined approach, careful planning and the right expertise, the output of a forecasting exercise can deliver accurate results, writes Richard Boyko, Director, Ipsos InnoQuest.
Fifty shades of opportunity
14 September 2012
Brands are realising that sex is no longer a dirty word, writes Karolina Drakic, associate director, Ipsos Marketing.
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