Read the latest news and research findings from Ipsos MORI. Access media resources and information for journalists and programme makers.
The Road to Reputation Recovery
10 April 2013
The corporate landscape is filled with companies trying to rehabilitate their reputations says Milorad Ajder in the Huffington Post.
Call a spade a spade
8 October 2012
People rarely expect perfection, says Milorad Ajder, Head of Ipsos MORI's Reputation Centre, but authenticity is corporate gold dust.
The buck starts here
10 April 2012
Jonathan Weeks blogs in Marketing magazine on the role of CSR for manufacturers and retailers.
Benefits of corporate reputation still not understood in too many businesses
18 October 2011
The latest Reputation Council report from Ipsos MORI reveals less than half of Europe's most senior communicators have 'hard-wired' reputation into business managment.
Why managing your reputation is more vital than ever
19 September 2011
Reputation is a company's most important intangible commercial asset. So how do companies go about communicating what they stand for? Keith Glasspoole and Helen Lamb write in Campaign magazine
How banks can re-build trust through advertising
2 September 2011
It is essential that promises made through banks' memorable advertising campaigns are followed up with action, says Jamie Robertson of Ipsos ASI.
When celebrity endorsements go wrong
24 August 2011
With 27% of consumers saying they would consider ditching a product if the celebrity endorsing it misbehaves, Matt Williams looks at the potential damage to brands by scandalous celebs.
Back to school for the banks
18 May 2011
Milorad Ajder of the Ipsos MORI Reputation Centre comments in GFS News on why UK banks need to put the customer at the heart of what they do.
Social listening gets the corporate thumbs up – social engagement is a bit trickier
6 April 2011
The last year has seen a vast increase in the value placed on social media by some of Europe’s biggest brands according to new Ipsos MORI research released today.
It’s the economy stupid… but not at the cost of trust
15 February 2010
Ipsos MORI's Reputation Council members are most concerned about the economy and trust in 2010.
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