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The Road to Reputation Recovery 10 April 2013 The corporate landscape is filled with companies trying to rehabilitate their reputations says Milorad Ajder in the Huffington Post.
Call a spade a spade 8 October 2012 People rarely expect perfection, says Milorad Ajder, Head of Ipsos MORI's Reputation Centre, but authenticity is corporate gold dust.
The buck starts here 10 April 2012 Jonathan Weeks blogs in Marketing magazine on the role of CSR for manufacturers and retailers.
Benefits of corporate reputation still not understood in too many businesses 18 October 2011 The latest Reputation Council report from Ipsos MORI reveals less than half of Europe's most senior communicators have 'hard-wired' reputation into business managment.
Why managing your reputation is more vital than ever 19 September 2011 Reputation is a company's most important intangible commercial asset. So how do companies go about communicating what they stand for? Keith Glasspoole and Helen Lamb write in Campaign magazine
How banks can re-build trust through advertising 2 September 2011 It is essential that promises made through banks' memorable advertising campaigns are followed up with action, says Jamie Robertson of Ipsos ASI.
When celebrity endorsements go wrong 24 August 2011 With 27% of consumers saying they would consider ditching a product if the celebrity endorsing it misbehaves, Matt Williams looks at the potential damage to brands by scandalous celebs.
Back to school for the banks 18 May 2011 Milorad Ajder of the Ipsos MORI Reputation Centre comments in GFS News on why UK banks need to put the customer at the heart of what they do.
Social listening gets the corporate thumbs up – social engagement is a bit trickier 6 April 2011 The last year has seen a vast increase in the value placed on social media by some of Europe’s biggest brands according to new Ipsos MORI research released today.
It’s the economy stupid… but not at the cost of trust 15 February 2010 Ipsos MORI's Reputation Council members are most concerned about the economy and trust in 2010.
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