Read the latest news and research findings from Ipsos MORI. Access media resources and information for journalists and programme makers.
Ipsos MORI are conducting the fifth UK Public Attitudes to Science study
22 April 2013
The Department for Business, Innovation and Skills has commissioned Ipsos MORI, in partnership with the British Science Association, to carry out the latest study in its Public Attitudes to Science series.
Tablets outsprint e-Reader ownership
14 March 2013
This Christmas tablets outsprinted e-Reader ownership but will e-Reader catch up this summer?
A Nation of 'Nethusiasts?
12 March 2013
Simon Atkinson blogs in The Huffington Post on our latest Tech Tracker and asks if Britain is a nation of Internet enthusiasts.
‘The Next Big Thing’ vs. ‘The Laws of Physics’ – How Samsung won me over
7 March 2013
In her debut blog for The Wall, Samira Mohamed of Ipsos ASI looks at Apple and Samsung's tech ad campaigns - which one won her over?
Can Netflix’s House of Cards survive its $100 million bet?
8 February 2013
Sarah Gale asks if market research data suggests Netflix can reach its goal to become HBO faster than HBO can become Netflix?
Reaching the milestone – Smartphone ownership rises above the 50% mark for the first time
19 December 2012
Gavin Sugden talks about Smartphone ownership reaching the 50% milestone and which technology will do reach it next.
Perceptive media: coming soon to a TV near you?
26 November 2012
Ines Nadal from Ipsos ASI notes the arrival of perceptive media to TV and asks what will it offer viewers, advertisers and broadcasters? It's exciting but will it scare viewers?
Making Christmas payments easier?
21 November 2012
A new ad for Barclaycard's contactless payment system could herald a big year for innovative mobile payment technologies, writes Matt Prince and Jamie Robertson in Brand Republic.
Instagraming our lives
9 November 2012
Ines Nadal from Ipsos ASI looks at how the Instagram app is not just great fun for the public but how it can make a difference to brands, and how brands including Burberry and innocent are getting it right.
New Trends in shopping
26 October 2012
Louise Brice in Brand Republic looks at why being able to spot and ride the wave of a new trend is both very difficult and yet extremely profitable if you get it right.
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