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Ipsos MORI Secures Coveted Six Year Contract With BARB
20 December 2007
Ipsos MediaCT, one of the leading agencies in media research, is delighted to announce a continuation of its relationship with BARB (a joint company of BBC, ITV, Channel 4, five, BSkyB and the Institute of Practitioners in Advertising) for the provision of its Establishment Survey.
Political Commentary - Nick Clegg Elected New Leader Of The Liberal Democrats
19 December 2007
Yesterday the Liberal Democrat party elected Nick Clegg their new leader. This will likely yield a boost in the polls for the Liberal Democrats, who have been trailing in recent months: Ipsos MORI's December Political Monitor has the Liberal Democrats on 14%, and their share hasn't risen above 20% since the summer of 2006 — Voting Intention in Great Britain.
1 September 2007
Brown's challenge will be to maintain support in the polls once the 'bounce' wears off
Political Commentary - In Which Gordon Is Unbounced?
10 August 2007
The much-discussed "Brown bounce" persists. Since our last poll (towards the end of July), which found Labour six points ahead of the Conservatives in the voting intentions of those who say they are absolutely certain to vote, five other polls have been published, all putting Labour ahead by between three and nine points — indeed, every published conducted since the last week of June has put the lead at six points, plus-or-minus three; until the middle of June, all the polls had Labour behind the Tories. No polling company has yet found a statistically significant fall in the lead compared to their previous poll, since Gordon Brown entered Number Ten.
Political Commentary - Blair vs. Thatcher: Public Perceptions Following Resignation Announcements
18 May 2007
Tony Blair's legacy has been the topic of discussion across the media and the world of late. His recent announcement of his resignation date has led to a small boost in the polls for the Labour party, according to some of the latest polls. In his speech announcing his intention to go, Blair highlighted some of the key accomplishments of his time as Prime Minister, citing improved healthcare, schools and employment. However, despite comparing favourably to Margaret Thatcher on a number of measures, our latest data shows that Blair's legacy will undoubtedly be overshadowed by the war in Iraq. The findings from our recent poll (link below) are compared to the public's views of Mrs Thatcher immediately after her announcement of her intention to resign in November 1990.