Online Omnibus (i-Omnibus)

Sample

1000 adults aged 16 to 64 per country (can vary in some markets).

Others samples available in GB:

2,000 adults aged 16 to 64 in GB with a Friday to Wednesday turnaround.
Northern Ireland boost sample available if a UK representative sample is required.
‘Silver Surfer’ boost sample of 250 65+ online adults available if required.

Methodology

All respondents are selected from Ipsos MORI Online Panels wherever possible (or high-quality preferred panel providers where Ipsos owned panels are not available).

Availability

GB, Europe, the Americas, Asia Pacific and more.

Reporting

Questions on a Thursday, results as early as Monday.

Online Omnibus Benefits

i:omnibus offers the fastest turnaround possible for international research and in the past year alone we have researched areas as diverse as entertainment, mobile phones, movies, shopping, gambling, climate change and many many more subjects besides.

However, Internet based research is not suited to all surveys. Ipsos MORI also offer face-to-face, telephone and online omnibus, and we will always be more than happy to advise on the best approach for you to take.

Specific benefits of using Online Omnibus include:

cheapest international data collection
speed of turnaround
ability to use visual / audio visual stimulus material
the opportunity to analyse results using extensive classification information
assurance and confidence of delivery without worries
a team of people who already overcome many of the known potential pitfalls in international research
one uk based project team to manage the entire study

Online omnibus Case Studies

Multi-country behavioural study

As access to and use of the Internet (for e-mail in particular) continues to rise, so too does the potential for unsolicited commercial e-mail (or spam) to become the modern day "junk mail". But how effective can it truly be? Our client needed to decide whether "spamming" was a cost-effective way of approaching future customers for a variety of online services and product categories. Using the Online Omnibus in such diverse markets as GB, France, Germany, the US, Canada and Brazil, Ipsos MORI were able to assess the proportion of spam mail being deleted without even being read, the demographic groups most susceptible to spam marketing, the service/product categories yielding the greatest success as a result of spamming, and satisfaction levels with the post-spam purchase process.

Rapid testing of service concepts

As mobile telephone markets in Europe, the Americas and Asia Pacific mature, network operators worldwide are putting in place strategies to increase the average revenue generated per user. Growth in this marketplace has to come from increasing the richness of the mobile experience for customers. Working with a leading mobile network operator at the forefront of this strategic shift, Ipsos MORI have designed and implemented a successful international programme to allow rapid testing of services concepts, which have previously been screened and selected as interesting and motivating to customers. Ipsos MORI recommended the use of the Online Omnibus approach to meet key needs in this market because of the acute need for speed, the use of evocative multi-media stimulus materials, and the targeting of early adopters and innovators.

"Which one should we launch with?"

Our client needed to decide which of two potential covers was most suitable for the launch of a DVD. We tested the visual appeal of both covers and asked respondents to rate both in terms of likeability and also the kind of emotions the two covers inspired in them. The aim was to identify which cover inspired the emotions that matched most closely with those messages that the film was attempting to get across to the viewer. The research clearly identified the winner and the cover was used in the subsequent DVD launch.