Teachers Omnibus
Survey of teachers In England and Wales
What is the Ipsos MORI Teachers Omnibus?
It is the only Omnibus survey of its type. We interview a representative sample of 900-1,000 maintained primary and secondary school teachers across England and Wales. It is a multi-client survey and is therefore a highly cost-effective way of reaching this audience: administration costs are shared between all the clients who buy space in the questionnaire but your questions are confidential to you. Interviews are done by telephone and last a maximum of 15 minutes.
What can I use the Teachers Omnibus for?
You can use it for a one-off exploration of teachers' views or experiences on just about any topic, but it is also an ideal way of tracking changes in teachers' attitudes.
Is the sample representative?
Yes. The sample is representative of teachers by sex, age, phase (primary/secondary) and government office region. So that we get a good range of views, we also set 'soft' quotas on things like length of teaching experience, level of responsibility and subject specialism (secondary teachers only).
When does the Teachers Omnibus run?
| Task |
|
Date |
| Participation confirmation |
|
October 2011 |
| Questionnaire finalised |
|
October 2011 |
| Fieldwork |
|
October - December 2011
|
| Topline results available |
|
December 2011 |
| Report to clients |
|
December 2011 |
How much does it cost to buy space in the questionnaire?
There is no entry fee to take part in the survey. Questions range in price from £1,450 + VAT, depending on their complexity. The costs we quote for your section on the survey will be inclusive of:
- Questionnaire design
- Sampling
- Fieldwork
- Topline results and one set of computer tables with two pages of standard cross-tabulations per question
- A written summary report and technical note
- Checking of one press release (or equivalent)
For more information, please contact Julia Pye on 020 7347 3000.