Ipsos MORI is one of the leading political, social and business research companies in the UK and Ireland. We produce many reports and thought pieces which review our research and thinking across a broad range of topics.
ASI Nurturing Great Creative event - Award Winning Blooms 6 March 2013 This Ipsos ASI paper demonstrates the role of the Big Idea in award winning advertising and how it can help increase return on investment.
ASI Nurturing Great Creative event - Sowing the seeds 6 March 2013 This paper looks at the Big Idea – what it is and why it provides the best opportunity for successful creative development and how research can help.
Leveraging the potential for 'word of mouth' and 'word of mouse' 17 December 2012 How to make Re-transmission work for a brand, including examples from the 2012 Super Bowl.
Live Test - optimising digital campaigns 24 October 2012 Optimise your digital campaign prior to launch. Live Test is a research solution that leverages ad replacement technology to evaluate digital creative and channel effectiveness before or at launch in an experimental environment. Providing you with the insight to make the right decisions for your digital campaign.
Leveraging the social media paradox 18 October 2012 When trying to understand social media we need to think critically and be aware of contrary viewpoints. Download this white paper to learn more.
Ad Transferability Lessons Learned 16 October 2012 In this paper we look at the risks and complexities of ad transferability, seeking to improve an advertiser’s chances of making creative successfully transfer across borders.
Using Research for Effective Media Planning 21 September 2012 Content is king, but the importance of getting the media strategy right should not be underestimated. The plethora of choices can be daunting, but get it wrong and the power of great creative might not be maximised.
Leveraging social media 13 September 2012 Social media offer brands a great opportunity to reach out to people and actively interact with them. Here are our top tips for social engagement.
ASI Digital event - the smart device revolution 13 September 2012 Mobile devices are becoming integral to our lives. Find out how Ipsos has developed innovative mobile apps and solutions to help you gain in the moment understanding of how people behave, respond and interact with your brand, advertising and word-of-mouth.
ASI Digital event – leveraging the social media paradox 13 September 2012 The people most important for growth are the least likely to engage with brands on social media. By understanding people’s motivations for using different social media platforms, brands can turn this to their advantage – learn how.