Ipsos MORI Publications

Ipsos MORI is one of the leading political, social and business research companies in the UK and Ireland. We produce many reports and thought pieces which review our research and thinking across a  broad range of topics.

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Public attitudes towards health and social care ratingsPublic attitudes towards health and social care ratings
22 March 2013
The Nuffield Trust commissioned Ipsos MORI to conduct a piece of qualitative research to explore public attitudes towards ratings in health and social care to feed into the “Ratings Review” they have conducted on behalf of the Department of Health. Public attitudes towards health and social care ratings

A to Z of Qualitative Methods and TechniquesA to Z of Qualitative Methods and Techniques
December 2012
Ipsos MORI’s qualitative team bring people and policymakers together, giving you insights which spring from a real understanding of people’s lived experience. Our creative research helps drive the social and policy agenda and enables our clients to make better decisions. A to Z of Qualitative Methods and Techniques

Qualitative Research and Web 2.0Qualitative Research and Web 2.0
December 2012
Create more ways to engage with participants, using blogging, apps, and project websites. These tools add more value to face-to-face research - at low cost. Qualitative Research and Web 2.0

Review of postal users’ needsReview of postal users’ needs
16 October 2012
New research from Ipsos MORI for Ofcom shows that people are still emotionally attached to the post, even though we are using postal services less and less at home and in small businesses. Review of postal users’ needs

Exploring the flexibility of the free entitlement to early educationExploring the flexibility of the free entitlement to early education
28 June 2012
Ipsos MORI’s latest research for the Department for Education explores how take-up of the free entitlement to early education could be increased and how the delivery of the free entitlement could be made more flexible. Exploring the flexibility of the free entitlement to early education

Tomorrow’s ReadersTomorrow’s Readers
20 October 2011
Despite the hyperbole around their imminent demise, print newspapers and magazines still play an integral role in the daily lives of readers. Tomorrow’s Readers

High Earners' Attitudes to PayHigh Earners' Attitudes to Pay
9 November 2011
This qualitative study investigated the views of some in the top 1% of UK earners, through an online focus group and five in-depth interviews which took place in June 2011. High Earners' Attitudes to Pay

Children’s Well-being in UK, Sweden and Spain:Children’s Well-being in UK, Sweden and Spain:
14 September 2011
Status technology and clothing brands play a significant role in creating or reinforcing social divisions amongst children between the ‘haves’ and the ‘have-nots’, according to a new report by Ipsos MORI for UNICEF UK. Children’s Well-being in UK, Sweden and Spain:

Policing anti-social behaviour: The public perspectivePolicing anti-social behaviour: The public perspective
23 September 2010
Her Majesty’s Inspectorate of Constabulary (HMIC) commissioned Ipsos MORI to explore public attitudes towards anti-social behaviour and police response. Policing anti-social behaviour: The public perspective

Experiment Earth?Experiment Earth?
9 September 2010
A public dialogue conducted for the Natural Environment Research Council (NERC) on geoengineering − technologies that involve the deliberate and large scale manipulation of the Earth’s climate system to reduce the extent and impact of climate change. Experiment Earth?

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