How much of what we class as innovation is a product or service that is genuinely new and transformational? Or is innovation more a matter of identifying a marketable consumer need and generating effective 'spin'?

Articles

• Welcome - Ben Page
• 2012 Olympic opportunities - Daniel Ritterband, Greater London Authority
• Big splash or belly flop: will your innovation sink or swim? - Jonathan Weeks, Ipsos Marketing
• Putting the spin in [sp]innovation- Tara Beard-Knowland of Ipsos ASI
• From event to experience in service markets: how clever innovations create engaged customers - Claire Emes and Rosemary Bayman, Ipsos Loyalty
• Red, white and blue heat - Louise Brice, Ipsos ASI
• Let’s put data and market research at the heart of creativity - Nicola Mendelsohn, Institute of Practitioners in Advertising (IPA)

Tweets from the event via Storify

Ipsos MORI: [sp]innovation video from YouTube

Shown at our [sp]innovation event, this video showcases a few innovation milestones through the years.

• View photos of the event on www.facebook.com/IpsosMORI

If you attended the event, we would appreciate your feedback. Please visit our event page and press the Feedback button.