When Did You Decide How To Vote?

Published:16 May 2010
Fieldwork:13 May 2010
Theme:Politicians & Parties
Sub-Theme:Other Political Trends

Data is taken from post-election polls: the base in each case is those who said they had voted

Q When did you decide which party to vote for? Was it before the campaign began, in the first week of the campaign, around the middle, within the last week, or within the last 24 hours?

All who voted in the General Election


10
April
1992
14-19
June
2001
5-10
May
2005
12-13
May
2010
  % % % %
Base
876
 1,349 1,399 745
Before the campaign began 63
74
66 57
In the first week 6
4
5 5
Around the middle 11
8
10 11
Within the last week 13
7
9 14
Within the last 24 hours 8
7
10 14
Don't know n/a
n/a
* *

Conservative voters


10
April
1992
14-19
June
2001
5-10
May
2005
12-13
May
2010
  %  % % %
Before the campaign began 72
79
75
 62
In the first week 4
2
4
 5
Around the middle 8
6
7
 10
Within the last week 12
5
4
 11
Within the last 24 hours 4
7
10
 12
Don't know n/a
n/a
0
 0

Labour voters


10
April
1992
14-19
June
2001
5-10
May
2005
12-13
May
2010
  %  % % %
Before the campaign began 67
80
73
71
In the first week 6
4
4
3
Around the middle 10
7
7
5
Within the last week 10
4
7
10
Within the last 24 hours 7
4
8
10
Don't know n/a
n/a
*
*

Liberal Democrat voters


10
April
1992
14-19
June
2001
5-10
May
2005
12-13
May
2010
  %  % % %
Before the campaign began 42
59
51
36
In the first week 9
4
7
5
Around the middle 19
14
15
18
Within the last week 19
13
15
20
Within the last 24 hours 12
10
12
21
Don't know n/a
n/a
0
1
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