Welcome to Ipsos ASI: The Advertising Research Specialists

Welcome to Ipsos ASI: The Advertising Research Specialists

At Ipsos ASI, we help clients to define, shape and tell more effective brand stories. Follow the links below to find out more.

Ipsos MORI ASI Our Capabilities and Thinking
Our capabilities and thinking - Our latest publications Our capabilities and thinking - Sponsorship Our approaches - Brand equity and health Our capabilities and thinking - Measuring Emotions Our approaches - Big idea Our capabilities and thinking - Biometrics Our approaches - In-market assessment Our approaches - Media planning Our capabilities and thinking - Digital Our capabilities and thinking - Mobile Our approaches - Pre-testing Our approaches - Early stage creative development Our capabilities and thinking - Social Our capabilities and thinking - Multimedia Our capabilities and thinking - Neuroscience Read our latest blog View our Ad of the Week Follow us on Twitter View our thought pieces
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ContactContact Us

Deborah McCruddenDeborah McCrudden
Managing Director, Ipsos ASI
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Under the influence

Campaign Magazine 
Following our Influential Brands event, Ines Nadal looks at what makes a brand influential..

Read Ines' BlogRead More

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How to be brands and influence people

Campaign Magazine 

Dan Spalding, Research Manager, looks at the findings from the 2012 Influential Brands study. Influence is becoming more and more the driving force behind maintaining customer loyalty and market share.

Read Dan’s BlogRead More

Influential Brands websiteRead More

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