RATIONALISING SOCIAL MEDIA CONTENT

As the growth phenomenon in consumer online social networking continues apace the challenge for marketers, CRM, customer experience and insight managers remains translating large volumes of differing data types into knowledge and actionable insight.  

The maturing Smartphone market attests to the continued propagation of sources of customer feedback meaning that the voice of your customer is omnipresent and captured in diverse form.

At Ipsos Loyalty our Social Listening tool together with our research expertise enables us to manage this data processing and analytics effectively and consistently extract and provide the actionable insights you need to drive your business.

WHAT IS SOCIAL LISTENING?

Social Listening is an unfiltered view of how people talk, share, promote and represent your brand online, which is the first step in understanding consumers and establishing how to communicate with them.

The digital voice of customers, prospects and key influencers What your existing and potential customers are saying about you	The customers, prospects and influencers creating positive and negative sentiment around your brand, products and services What your customers really think about you	The key topics and issues for your customers as they develop providing opportunities for early intervention The key sites to target for customer communication