Measurement

Having specialised in media measurement for more than thirty years, Ipsos MediaCT has a long and well established pedigree in running large scale audience measurement surveys.  We successfully conduct more media audience measurement surveys than any other agency in the UK, including Europe's largest and most complex.

We are involved in running all the major media audience measurement surveys, including the National Readership Survey (NRS), the Outdoor Measurement Survey (Route), the Establishment Survey for the TV Measurement Panel (BARB), TouchPoints 4 for the Institute of Practitioners in Advertising (IPA) and Europe's largest and most complex survey – the Radio Audience Measurement Survey (RAJAR).