Technology

As technological developments happen at a faster and faster pace, it is increasingly difficult for companies to predict what role they will play in the future: how to retain customers' trust and high levels of loyalty in an increasingly individualistic world? How to increase engagement with content or advertising across multiple platforms, and monetize their services? How to measure and understand the behaviour of a population using tablets and smartphones?

Find out below how, using the latest technologies available, Ipsos MORI experts can help you find your place in the technological age.


How does your App compare with your competitors'? Which ones are the most downloaded or have the highest engagement scores? Find out with our monthly App Tracker.

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Technology Tracker The Tech tracker is a FREE quarterly update which includes latest trends on smartphones and tablets ownership, online Vs offline sales of music & films, UK population internet penetration levels and much more. Read more link

APPsolutely mobile - the changing mobile market

Within a fast-changing and highly competitive technological market, consumers of mobile devices have never had so much choice. What are they looking for? Read more link

Smart Phones, Smart Insights? 

Our latest breakfast Seminar presented exclusive research on the mobile phone retail sector, mobile phone ownership and usage data and much more. Read more link

3D Movies at the Cinema

Should UK distributors be concerned about the appetite for 3D and what can they do to maximise the opportunity it brings in 2012 and beyond?

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Tomorrow's Readers: Keeping the audiences engaged

Despite the hyperbole around their imminent demise, newspapers and magazines still play an integral role in the daily lives of readers. Read more link
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Gavin Sugden
Director
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The changing face of media consumption

UK consumers are increasingly moving away from purchasing physical products and instead turning to the internet, write Gavin Sugden and Tom Cross in Brand Republic.

 

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Ipsos MediaCT Moves Mobile into the Mainstream

Ipsos MediaCT is bringing mobile into mainstream market research with the launch of Mobi-Vision, a research tool to enable clients to capture insights in real time via smartphones.

 

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