We believe that offering online panels is more than just a numbers game. Sure, we have large panels in lots of countries but unlike dedicated panel companies we design, manage and maintain our panels with the benefit of the many years of experience we have as one of the world’s largest survey-based Market Research firms. We think this gives us a rare perspective on how to deliver the highest quality online research every time.
Our company-wide belief is that online data quality starts with sample quality. Our quality procedures are renowned as being at the leading edge in the industry, setting us apart from our competitors.
We believe that quality of data collection and sampling is pivotal to the success of our projects and to each and every client relationship. "Good data in" means "good data out". Online panels must provide respondents who are:
- Authentic, they are who they say they are
- Distinct, they can only take the survey once
- Fresh, they are not being over-sampled
- Attentive, while completing it.
However, we won't push you towards online methodology if we truly believe another approach is better suited to your needs. If online isn’t the best approach, then we can utilise one of our offline solutions e.g. telephone or face-to-face, to conduct research in whichever countries you need.
We have vast experience of working with companies of every size – small firms to global multi-nationals. We also have extensive public sector, council and government experience. For these organisations, we conduct millions of interviews every year across the UK and internationally).
If you choose Ipsos Online you can be assured the Online team at Ipsos will deliver the highest quality of online research available.